ROI Models Help Drive The Buyer's Journey


When we think of what’s important in the buyer’s journey, we think of needs, solutions, price, risk, economic impact, cash flow, and value. What starts out as a high priority at the beginning of a buyer’s journey may be insignificant at the end. Learn to leverage your value throughout the buyer’s process.



  • Learn to address your buyer’s shift in concerns as they make their way through the buying journey
  • Risk mitigation becomes one of the most critical decision-making factors—how to leverage value to reduce risk
  • Financial acumen can help you understand the importance of economic impact—the leading concern of any major buying decision is the impact on their financial situation
  • Value justification can help drive confidence in the buyer’s decision-making process


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VisualizeROI Develops A Suite Of Interactive Applications That Span The Buyer’s Journey:

Lead Generation/Lead Nurturing

Maturity Assessment Tool, Pain Calculator (a la "Challenger Sale")

Early Sales Cycle

ROI Tools, TCO Tools

Late Sales Cycle

Pricing Calculator, Automated Proposal Generator

Post-Sale Tools

Quarterly Business Review Generator

VisualizeROI took a highly complex “bad bot” risk model in Excel and converted it into a slick online calculator that anyone can use and understand.

It’s an impressive tool that helps our sales and marketing teams attract prospects, and then accelerate them through the sales cycle.

Elias Terman
VP Marketing - Distil Networks

Close Bigger Deals in Less Time

Without The Endless Back and Forth or Relying On Big Discounts

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