Determine the key components of your value proposition
Simple, succinct value proposition that can be described in elevator or whiteboarding session
Leverage case studies, testimonials, and analyst reports
Relate to measurable operational activities and outcomes
Example Content Management System Value Proposition:
Save time sorting through files
Increase revenue by promoting most effective presentations
Reduce number of files lost
Step 2
Quantify your value proposition
Quantify value drivers
Systematically consider common value drivers: hard cost savings, productivity gains, revenue acceleration, and risk mitigation
Develop calculations – use an existing ROI spreadsheet, or VisualizeROI can help you develop a model that relates to your industry
Step 3
Setup and deploy VisualizeROI applications
Create dynamic, visually engaging application for multiple stages of your marketing and sales cycles
Publish Lead Harvester™ to your website for lead generation
Publish Value Collaborator™ to sales, partners, or customer success teams to enable dynamic, value-based discussions
Integrate with your marketing automation application, and/or your CRM application
VisualizeROI makes it easy to convert your value models into visually engaging components you can deploy to your website, social channels, or email campaigns.
VisualizeROI's SaaS platform allows you to blend your current sales methodology, sales workflows, marketing content seamlessly into an elegant value script that new and experienced reps can easily adopt. Data captured during sales discussions can be easily synchronized with your CRM.
Step 4
Start Selling Value. Consistently.
Now your sales team has an application that ensures they ask the right questions during discovery and automatically converts the responses into a value story for the customer. Each sales rep can collaborate easily in a dynamic, visual application with the customer to develop a compelling proposal for management.
