Value Selling to the C-Suite: Techniques, Deliverables & Strategic Objectives

Every major purchase has a business buyer, technical buyer, and financial buyer. To be part of the conversation with any of these C-Suite executives, it’s crucial to understand their vernacular. If you can articulate the economic impact of your solution, you can be part of a bigger conversation.

Think about it—you have technical personnel to cover the technical aspects of your solution. They talk in a language few of us really understand. Well, the same holds true for the financial buyer. It’s critical to be able to explain the financial impact in their language. You must understand CapEx and OpEx, and ROI vs NPV. Holding executive conversations begins with understanding the language of the C-Suite.

So, download our new eBook called “Value Selling to the C-Suite” and learn how to communicate value in their language so you can start closing deals NOW.


Download the eBook

VisualizeROI Develops A Suite Of Interactive Applications That Span The Buyer’s Journey:

Lead Generation/Lead Nurturing

Maturity Assessment Tool, Pain Calculator (a la "Challenger Sale")

Early Sales Cycle

ROI Tools, TCO Tools

Late Sales Cycle

Pricing Calculator, Automated Proposal Generator

Post-Sale Tools

Quarterly Business Review Generator

VisualizeROI took a highly complex “bad bot” risk model in Excel and converted it into a slick online calculator that anyone can use and understand.

It’s an impressive tool that helps our sales and marketing teams attract prospects, and then accelerate them through the sales cycle.

Elias Terman
VP Marketing - Distil Networks

Close Bigger Deals in Less Time

Without The Endless Back and Forth or Relying On Big Discounts

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